THE IMPACT OF CORPORATE CULTURAL IN VIETNAMESE COMPANIES: A CASE STUDY OF VIETINBANK, HOAN KIEM BRANCH

Abstract

The graduation project represents the results of research on impact of corporate culture in Vietnamese companies. The objectives of the project were to understand impacts of corporate culture in Vietnamese companies which shows the importance of corporate culture. Benefits of adopting corporate culture will create a unique style and attitude for each company, creating centripetal force for the entire company, helps companies boost innovation and invention, and attract more customers. In this thesis, the researcher uses case study of VietinBank, Hoan Kiem Branch because this Branch may be given more accurate information and able to take the right actions.