RESEARCH ON AWARENESS AND IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN A MULTINATIONAL COMPANY IN VIETNAM CASE STUDY: NESTLE VIETNAM

Abstract

Corporate Social Responsibility (CSR) has become even more important for the developing countries. It has developed through the long history and nowadays many business entities over the world want to carry out the CSR in their business operation. Vietnam is one of the world’s fastest-growing economies. Therefore, there are many multinational companies want to invest in Vietnam market. This paper aims to discover the awareness of multinational organizations in Vietnam on CSR, and the consumer attitude to social responsibility is positive or not. Besides, another objective understands the implementation, CSR reporting of CSR in a multinational company operating in Vietnam by asking respondents’ understanding and opinion. From conducting research, it can show the understanding and awareness of CSR concept of multinational companies operating in Vietnam is unlimited, but the performance is limited. The multinational companies have found difficult to use CSR as a tool to value companies, the implementation of CSR in Vietnam as much as they can, and especially have to according with law and environmental protection and better community in Vietnam. Willingness to learning and gaining more knowledge about CSR found from the survey has drawn a bright future for the implementation of CSR and awareness of CSR in Vietnam.