CORPORATE SOCIAL RESPONSIBILITY: STRATEGIC INTEGRATION AND COMPETITIVENESS FOR VIETNAM COMPANIES

Abstract

In the process of integration of international economy, besides the advantages for social and economic development, Vietnam enterprises are faced with great challenges in the fiercely compete for continued stability and development. This paper aims to examine how executives and managers from different Vietnam industries represent their conduct on Corporate Social Responsibility (CSR) and its reporting, as well as whether the attitude of Vietnam customers toward CSR is positively. The results of the study indicate that while a large proportion of managers express a highly positive attitude toward CSR and its reporting, consumers perception is at low state and questionable; it point out a week of companies’ communication on consumers’ perception. Nevertheless, the willingness to learn and gain more knowledge about CSR found from the survey have drawing a bright future for CSR in Vietnam. “Well implement social responsibility in business” is effective strategy to enhance the competitiveness of products on international markets, and also the conditions for Vietnam companies.