CORPORATE SOCIAL RESPONSIBILITY IN VIET NAM A STUDY OF ITS IMPORTANCE FOR VIETNAMESE INVESTORS

Abstract

Corporate Social Responsibility is no longer a new term for developing countries. It has developed through the long history and nowadays it is expected to implement by any business entities in the world. However, the term is not familiar to Vietnamese until the recent years when the economy is more open and there are many critical cases and scandals concerning about Corporate Social Responsibility as the result of the economic boom. There are not so many researches on that field; therefore, the understanding of Corporate Social Responsibility in Viet Nam is limited. That is the motivation for the researcher to conduct the survey about the importance and perception of CSR among Vietnamese individual investors in FPT Securities Company’s office (FPTS). The objective of the research is to access the understanding of Vietnamese individual investors on the topics of CSR. Besides that, the research also wants to define which major factors contributing to the CSR importance by asking respondents’ understanding and opinion on CSR awareness, investment decision and CSR reporting.