A STUDY ON THE IMPACT OF COST REDUCTION MEASURES IN A CHIEVING THE COMPETITIVE ADVANTAGES IN FOOTWEAR INDUSTRY

Abstract

Nowadays, the world trends to globalize, organization not only considers the way to maximize profit, but also cares its competitive advantage in the market. Because of this, many companies find way to improve their competitive advantages in the opened market as today. There are many methods to help company improve their competitive advantages but the best way company can use is to reduce cost. Reducing cost can create many opportunities for company to compete with other companies. In the market, one of the most elements can attract customers most is price. The lower price is, the more attractive company can gain. Especially, in Vietnam, the footwear industry become more and more developed day by day. Thuong Dinh Shoes company is one of the most developed shoes manufactures in Vietnam. It not only has expanded its market in Vietnam but also in many foreign countries. As a result, I choose Thuong Dinh Company Ltd as a specific example to analyze.