A CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY: A SUSTAINABLE TOOL OF COMPANIES’ DEVELOPMENT IN VIETNAM

Abstract

With the increasing effects of ASEAN over the world, Vietnam is an ideal market for corporations. Furthermore, becoming the member of WTO since 2007 is an opportunity as well as the threats for local companies. Following the globalization trend, corporate social responsibility (CSR) has been the vital issue in both national and global market. CSR has recently emerged in Vietnam’s market, however, the knowledge and actions of CSR is limited. Many scandals occurred relating to CSR issues such as the case of Vedan Co. Ltd, Sabeco Song Lam Co., and Tung Khuang Co. Ltd. Public now pays more attention to CSR. The objective of the research is to analyze the relationship between CSR and the company’s stainable development in the case of Panasonic Vietnam Co. Ltd. From conducting the research, it is able to show the understanding and awareness about CSR concept, how the company treat its different layers of stakeholders, CSR implementation process, and give the conclusion about the connection of CSR and the company’s sustainable development.